As we work with people selling their businesses over the past fifteen years, we have come across a number of “myths” that people believe that aren’t true. As Mark Twain once said, “What gets us into trouble is not what we don’t know. It’s what we know for...
Choosing the right name for your business can be a daunting task that can leave quite a few “what ifs.” Do you want it to be personal? Should it be catchy and punchy or should it be straight to the point? A good name is memorable, stands out from the crowd, speaks to...
